Léa, can you describe your activity?
“Mumentz” aims to offer parents to record and easily keep anecdotes of their children in order to make a nice notebook to keep and enjoy reading again to remember those moments we all wish do not forget !
Apart from the famous birth book, I found that there was no real support for keeping the memories of our older children; especially at the age of their first words and their often amusing reflections. We have the opportunity to review the photos of our children through many offers on the market; but there was nothing for the memories I wanted to keep as anecdotes.
Mumentz is born from this observation.
How did you develop it?
I first built my community through my Facebook group to make sure there was interest. It is notably by taking part in a small contest of notoriety that I could attract my first members. I’m also starting to communicate on Instagram to reach a wider audience and to highlight the visuals.
Indeed, the idea of Mumentz is to note and preserve our memories but also to highlight them through the illustration. The members of my Facebook group Mumentz post their anecdotes; I will then save them in my database. Each anecdote is associated with a small illustration. Then as soon as the sufficient number of anecdotes is reached, they can order their fully personalized book.
The next step of Mumentz is to develop a mobile application, easy and fun but above all more confidential than what I can offer via Facebook.
This is an important step for the project. I hope to achieve it as soon as possible. The road is still long but so rewarding!
What do you remove from your experience at the professional level?
Thanks to entrepreneurship, I met a lot of women entrepreneurs, some of whom became friends: Marie-Caroline (Mi Casa and Tu Casa) and Agathe (Alice in Paris). We exchange a lot with each other. I also met the path of Béatrice who created her company 10 years ago with “Merci Maman”. I hope to meet the same success one day.
In a few words, your career path.
I have a fairly classic course and not original at all. I went to a business school and I went to an investment bank where I climbed the ladder to a commercial position.